PROFIT OR PRODUCTION?

The cattle industry is trapped in tradition. It is typical for ranchers to measure cattle operations by production per cow. This is not a production measure at all but just a disclosure of the packaging size. Since ranching is a land-based industry, true production is measured in production per land unit (acre, section, etc.).

I thought the recent article by Alan Newport published in the PCC Update of 12/26/2018 demonstrated this principle clearly and accurately:

Profit Per Cow Is A Loser

Change is necessary for survival. Changing intelligently is essential for profitability. May your ranches be profitable.